Anchor Digital ships a redesigned test-optional research page for FairTest

The client and the problem

FairTest, the National Center for Fair & Open Testing, has spent decades pushing back on the idea that a single test score should decide who gets in. Its test-optional college list tracks admissions policy at over 2,000 four-year schools, and students and counselors use it to see where scores are optional.

The old page worked as a searchable list, but it didn't show the bigger picture: how testing policies are shifting across colleges. We rebuilt it to do both.

What we built

The filterable database (state, region, school type, system) is still front and center. Next to it, a chart shows the overall split at a glance instead of a wall of numbers: test-optional, test-free, and still requiring scores.

The redesigned page leads with the headline number: at launch, 93% of the four-year colleges FairTest tracks did not require the SAT or ACT. Below it sit the same searchable database students already relied on and the totals for each policy, so a visitor gets the big picture and the details on one page.

This isn't a full site rebuild. It's one page, rebuilt so the data tells the story and built to hold up as the research keeps growing.

The result

It's live now, at fairtest.org/test-optional-list.

Visitors now see where testing policy stands at a glance, before they search for a single school.

What's next

The list keeps growing as FairTest's research does, and the page was built to grow with it.